Using School of Pharmacy Logos

This page describes the contents of logo packages distributed by the School of Pharmacy and how to use them.

Package contents

Your package contains two top-level folders:

  • cmyk - for print
  • rgb - for screen

Within each of these folders, logos come in selected combinations of three colors (black, navy, white) on four backgrounds (black, navy, white, transparent) and five file formats (EPS, JPG, PNG, TIF, WMF).

Choosing between CMYK and RGB

CMYK is for… RGB is for…
  • printed documents and projects
  • PDF files intended for printing
  • websites
  • presentations
  • PDF files intended for screen viewing

If you choose incorrectly, colors might not appear as we intend. For example, a color might not be as vibrant as it should be. Or, colors might appear slightly off from other branded materials produced separately.

If your project involves both print and screen, create using CMYK, then save a copy and convert it to RGB. How to do this varies depending on the application you use. If you need help, contact us.

About file types

 

EPS

JPG

PNG

TIF

WMF

Available with transparent background?

Yes

No

Yes

No

Yes

Retains quality when embiggened?

Yes

No

No

No

Yes

Requires Postscript output device when printing?

Yes

No

No

No

No

How good for professional printing?

Best

Okay

Okay

Best

Okay

Good when needing a small filesize?

Yes

Yes

No

No

Yes

About resolution

Bitmap file formats are 300 ppi. If you need a different resolution, contact us.

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