Integrated Product Development, Project Management, Portfolio Management, & Preparing for Transition to Market
Details
- Type Event
- Date -
- Time -
- Location University of California Washington Center Multipurpose Room, 1st floor
About
Must be registered in advance to attend.
Session Co-chairs: Charlie T. Gombar, PhD, ACDRS Director & Jean Lee, PhD, Lee PPM Biopharma Advisory Services
Topics
- Portfolio management: principles, challenges, applications, and strategies
- Role of licensing in portfolio management
- Project management: principles, challenges, and strategies
- Judgment under uncertainty
- Integrated global strategy
- Turning strategy into plans
- Co-development and alliances
- Strategic marketing (commercial) role in development
- How to launch a new drug successfully into the market
- Risk communication and prescription drug promotion
- Promotional committee review simulation
- Leadership strategies in drug development and regulation
Speakers
- Charlie T. Gombar, PhD, ACDRS Director
- Jean Lee, PhD, Lee PPM Biopharma Advisory Services
- Craig H. Mallinckrodt, PhD, Distinguished Biostatistician, Pentara
- Others to be confirmed