UCSF

This site provides resources for the UCSF School of Pharmacy community to support the visual identity and brand strategy of the School. The School’s brand and identity are in addition to—and fully in support of—the UCSF Brand Identity.

If you’re not in the School of Pharmacy, see UCSF Brand Identity or ask your supervisor for brand and identity resources for you.

Positioning and Messaging Guide

A guide for strategic communications to assure that key points are made and to contribute to the ongoing effort to amplify our story in ways that best engage our critical audiences.

Editorial Style Guide

A guide that comprehensively describes the writing style for official School of Pharmacy communications in any medium.

Photography Guide

How to take photos easily and with great results, even during a pandemic.

Letterhead

How to obtain and use Microsoft Word templates for creating official PDF files or printed letters.

Logos

How to obtain and use a logo affiliated with the School of Pharmacy.

Presentation Templates

Templates that enable you to build a presentation that visually represents the UCSF School of Pharmacy identity.

Signs

Templates that enable you to build an informal sign that visually represents the UCSF School of Pharmacy identity, ideal for printing to a desktop or inkjet printer.