Logos

Need a logo affiliated with the School of Pharmacy? You’re in the right place. This website helps you understand how to obtain a logo you need and how to use it.

Not affiliated with the School of Pharmacy? See Brand Guide: Logos.

For a logo that represents…	Do this…
School of Pharmacy	Submit your request to Website and Communications Support.
Dean’s Office Office of Student Affairs PharmD Degree Program any other unit, subunit, team, group, project, or program within the School of Pharmacy	Following our Brand Communications guidelines, your identity should reflect and support the School entity. Instead of creating or using a logo that represents your entity or degree program, use the School of Pharmacy logo in conjunction with the name of your organization or degree program specified in Helvetica Neue Light, Helvetica, or Arial. In cases where the entity is larger than the School of Pharmacy, such as interprofessional activities amongst the Schools, use the UCSF logo. The Office of Communications can advise you in these matters, particularly when more than one logo is involved, or when you want a particularly polished result. Submit your request to Website and Communications Support.
any center, program, initiative, or project affiliated with the School, whether in partnership with internal or external entities (example: The Kidney Project)	Brand Communications supplemental guidelines permit a logo to be created at the direction of their office. The Office of Communications will guide you through this process, set your expectations, submit your application on your behalf, and help you use the logo deliverables we receive. Submit your request to Website and Communications Support.
Department of Pharmaceutical Chemistry Department of Bioengineering and Therapeutic Sciences Department of Clinical Pharmacy	Contact your Chief Administrative Officer (CAO). If you are the CAO, submit your request to Website and Communications Support.
California Poison Control System (CPCS) Quantitative Biosciences Institute (QBI) any other entity that is affiliated with but not wholly contained by the School of Pharmacy	Contact that entity.
University of California, San Francisco (UCSF) UCSF Medical Center UCSF Benioff Children’s Hospital	See Brand Guide: Logos.
University of California (UC)	Use of the seal is used in some more formal situations, such as commencement and letterhead. Otherwise, we strongly discourage the use of UC wordmarks and seals unless you have a partnership with a UCOP entity or your project involves three or more UC campuses. Visit UC wordmark and UC Seal then ask permission to receive artwork from Marketing Communications.

Don’t see the entity you need?

Logos and logo guidelines are administered by the Brand Strategy team in the UCSF Office of Communications, and no other logos or emblems other than those detailed within its guidelines should represent any UCSF entity. Do not create your own logo. Questions? Contact us.

Using our logo packages

This section describes the contents of logo packages distributed by the School of Pharmacy and how to use them.

Package contents

Your package contains two top-level folders:

cmyk - for print
rgb - for screen

Within each of these folders, logos come in selected combinations of three colors (black, navy, white) on four backgrounds (black, navy, white, transparent) and seven file formats (EPS, JPG, PNG, TIF, SVG, EMF, WMF).

Choosing between CMYK and RGB

CMYK is for…	RGB is for…
printed documents and projects PDF files intended for printing	websites presentations PDF files intended for screen viewing

If you choose incorrectly, colors might not appear as we intend. For example, a color might not be as vibrant as it should be. Or, colors might appear slightly off from other branded materials produced separately.

If your project involves both print and screen, create using CMYK, then save a copy and convert it to RGB. How to do this varies depending on the application you use. If you need help, contact us.

If your project involves neither print nor screen, ask for help. For example, with apparel, ask the vendor. Or, contact us.

About file types

	EPS	JPG	PNG	TIF	SVG	EMF	WMF
Can have a transparent background?	Yes	No	Yes	No *	Yes	Yes	Yes
Retains quality when embiggened?	Yes	No	No	No	Yes	Yes	Yes
Requires Postscript output device when printing?	Yes	No	No	No	No	No	No
How good for professional printing?	Best	Okay	Okay	Best	Okay	Okay	Okay
Good when needing a small filesize?	No	Yes	No	No	Yes	Yes	Yes

* Technically, yes, TIF does support transparent backgrounds, but since many applications do not support it, it’s best to avoid when needing transparency.

About resolution

Bitmap file formats are 300 ppi. If you need a different resolution, contact us.