Logos

Need a logo affiliated with the School of Pharmacy? You’re in the right place. This website helps you understand how to obtain a logo you need and how to use it.

For a logo that represents…

Do this…

  • School of Pharmacy

Submit your request to Website Support.

  • Dean’s Office

  • Office of Student and Curricular Affairs

  • Office of Education and Instructional Support

  • PharmD Degree Program

  • any other unit, subunit, team, group, or degree program within the School of Pharmacy

Following our Brand Communications guidelines, your identity should reflect and support the School entity. Instead of creating or using a logo that represents your entity or degree program, use the School of Pharmacy logo in conjunction with the name of your organization or degree program specified in Helvetica Neue Light, Helvetica, or Arial. In cases where the entity is larger than the School of Pharmacy, such as interprofessional activities amongst the Schools, use the UCSF logo. The Office of Planning and Communications can advise you in these matters, particularly when more than one logo is involved, or when you want a particularly polished result. Submit your request to Website Support.

  • any center, program, initiative, or project affiliated with the School, whether in partnership with internal or external entities (example: The Kidney Project)

Brand Communications supplemental guidelines permit a logo to be created at the direction of their office. The Office of Planning and Communications will guide you through this process, help you set your expectations, submit your application on your behalf, and help you use the logo deliverables we receive. Submit your request to Website Support.

  • Department of Pharmaceutical Chemistry

  • Department of Bioengineering and Therapeutic Sciences

  • Department of Clinical Pharmacy

Contact your MSO.

  • California Poison Control System (CPCS)

  • Quantitative Biosciences Institute (QBI)

  • any other entity that is affiliated with but not wholly contained by the School of Pharmacy

Contact that entity.

  • University of California, San Francisco (UCSF)

  • UCSF Medical Center

  • UCSF Benioff Children’s Hospital

See Logos.

  • University of California (UC)

Read Identity Elements then download from Identity Assets.

  • University of California (UC) seal

See Seals.

Don’t see the entity you need?

Logos and logo guidelines are administered by the Brand Communications team in University Relations, and no other logos or emblems other than those detailed within its guidelines should represent any UCSF entity. Do not create your own logo. Questions? Contact us.

Using our logo packages

This page describes the contents of logo packages distributed by the School of Pharmacy and how to use them.

Package contents

Your package contains two top-level folders:

  • cmyk - for print
  • rgb - for screen

Within each of these folders, logos come in selected combinations of three colors (black, navy, white) on four backgrounds (black, navy, white, transparent) and five file formats (EPS, JPG, PNG, TIF, WMF).

Choosing between CMYK and RGB

CMYK is for… RGB is for…
  • printed documents and projects
  • PDF files intended for printing
  • websites
  • presentations
  • PDF files intended for screen viewing

If you choose incorrectly, colors might not appear as we intend. For example, a color might not be as vibrant as it should be. Or, colors might appear slightly off from other branded materials produced separately.

If your project involves both print and screen, create using CMYK, then save a copy and convert it to RGB. How to do this varies depending on the application you use. If you need help, contact us.

About file types

 

EPS

JPG

PNG

TIF

WMF

Available with transparent background?

Yes

No

Yes

No

Yes

Retains quality when embiggened?

Yes

No

No

No

Yes

Requires Postscript output device when printing?

Yes

No

No

No

No

How good for professional printing?

Best

Okay

Okay

Best

Okay

Good when needing a small filesize?

Yes

Yes

No

No

Yes

About resolution

Bitmap file formats are 300 ppi. If you need a different resolution, contact us.

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